1. Why would the authors of the Kinsey Institute sex survey quarrel for that long as to whose name goes first? when readers read the title page, do they naturally assume that the person whose name is listed first did more research or is more important than the other author? or was their argument legitimate?

2. Why do you think. as stated by the authors, that scientists who do research and fail to argue or 'squabble' are more likely to fail?

3. Do you agree with the idea stated that if two authors were mentioned on the title page of the book "The High Cost of Death" would mean less sales? Do people actually look at the fact that there are multiple authors and decide against reading the book?